☕ DTC COFFEE · FULFILLMENT MAKE VS BUY
📈 Demand growth
2.8%
💰 Cost of capital
12.0%
👥 In-house staff cost
$48,000
📦 3PL per-order rate
$1.00
📊 KEY METRICS (36-month horizon)
Break‑even month
—
cumulative saving
3‑year NPV (3PL)
—
present value
3‑year NPV (In‑house)
—
present value
⏳ Calculating…
Solid: 3PL · Dashed: In‑house | cumulative cost (discounted)
🔁 SENSITIVITY · volume ±20% (recommendation & break‑even)
loading…
Key drivers:
① In‑house shipping @ $0.78/lb vs 3PL blended rate · ② staff scaling & ramp penalty · ③ demand trajectory & fixed warehouse lease.